Advertising on Vehicles

I've seen lots of advertisements on cars, trucks, and vans. Sometimes it's just the name of a company. Sometimes it's more--a slogan, or a motto. Either way, I do think it is good advertising. When given a choice, people tend to go with what they are familiar with, even when that familiarity is just seen a sign on the side of a bus several times a week.

But sometimes your vehicle says things that maybe you don't want it to. For example, a couple of weeks ago, I pulled to the stoplight behind and to the side of a vehicle that belonged to a home cleaning service. I always check those out because I dream of someday being able to afford to have someone else take care of my messy house. But, I quickly decided that I didn't need to add that company to my mental list. Why? Because the outside of the car was filthy. Now in all fairness, this is Minnesota in the winter and lots of yuck and crud gets kicked up on to the car from the road. My own dark green car looks awful. But, I'm not advertising for a cleaning company every time I drive my car. The color and condition of your vehicle does say something about your company. It's a lot like how I hate calling a new student to set up a lesson if I'm a little hoarse. The condition of my voice says something about my business.

Today, I read the back of a truck while we were stopped at a light, and because of what I read, I made a point of looking at the rest of the trailer and cab for company names. Here's what it said.

If it's...Honest.

If it's...Ethical.

If it's...Legal.

If it's...Moral.

That's our direction.

Love it! And what a nice reminder to the world, even if the people that see it are not your potential customers.